Exhibition risk management

is now in a lot of places will hold various exhibitions, we all know that when held some of the exhibition can often attract a large number of businesses and business opportunities, but it is easy to be ignored in the process of investment show there exist a lot of risk.

exhibition risk is divided into systematic risk and non systematic risk. Systemic risk refers to political risk and economic risk. Non systematic risk includes business risk, financial risk and cooperation risk.

exhibition of possible risks are: the exhibition organizers for improper positioning, poor investment is not smooth, the exhibition promotion effect, human resources and personnel structure is not suitable for the emergence of new competitors, the exhibition, exhibition management, exhibition for exhibitors is not full and "strike" exhibition.


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