Melanie May | 13 March 2017 | News Selby District Council is taking part in an initiative that turns rubbish bins into charity collection pots.For three months, all bins within a defined target area, such as a high street, are transformed into charity collection pots featuring a new local charity or cause each month. The more litter that goes into the bins, and the less on the ground, the more money the featured charity/cause receives from an allocated budget.The project is funded by The Wrigley Company and delivered in partnership with Keep Britain Tidy and local land managers of the locations where the initiative takes place. Selby is supporting St Leonard’s Hospice this month, with Asthma UK and Macmillan the first charities to benefit during January and February. The Hospice was chosen by public vote. Monitoring of the scheme in January has shown a 39% reduction in the amount of litter dropped on the floor in the town centre, compared to December 2016, while Asthma UK received a £300 donation.Bin it for Good piloted in 2014, in Rayleigh, Essex, which saw a reduction in litter of over 42%, with three local charities receiving more than £1,300 in donations as a result. 240 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis31 241 total views, 2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis31 Tagged with: Charity Fundraising Ideas Community fundraising corporate Selby litter bins become collection pots for charity About Melanie May Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.