San Jose Public Library tries to score with new 49ers card

first_imgSan Jose City Librarian Jill Bourne wants kids — and their parents — throughout the city to make the library part of their lives. And one way to do that is by making a library card a must-have item, like the latest tech gadget or fashion accessory.Which is why on Tuesday, San Francisco 49ers mascot Sourdough Sam was at the Joyce Ellington Branch Library in San Jose’s Northside neighborhood, entertaining students from nearby Grant Elementary School with his antics and joining Bourne to unveil a …last_img read more

Brand SA searches its soul, realigns its goals

first_imgAfrica’s most valuable nation brand, South Africa, continues to search its soul and look towards enhancing its international reputation and increasing its brand equity as it aims to stay relevant and strong in the current competitive economic environment, where only nations with a strong dose of credibility and competitiveness can survive. Brand SA stakeholders hosted a summit today, Tuesday, 31 May 2011, in Johannesburg to relook at strategies aiming at moving the country forward. Brand South Africa is only the custodian of Brand South Africa, but the brand belongs to every South African, who should act as an ambassador of the brand in order to position the country as a globally competitive nation, Brand South Africa deputy chairman Chichi Maponya said.Brand pillarsSuccessful economies, Maponya said, have a strong brand identity, drawing on their comparative advantages – or brand pillars – to attract the people, businesses, and investment they need to stimulate growth.Therefore, she said the five brand pillars or values that will enable ordinary South Africans to identify with the country’s positioning are:ubuntu (humanity, generosity)diversitysustainabilityinnovation and creativity, andpossibility.“We are forever competing with other nations for investments and tourists, and through a collective effort or partnership we will ensure the success of Brand SA, which is not solely the public sector’s task,” she said.Whether you are in media, government or business, you need to do your bit to tell the SA story in a positive way to advance the reputation and credibility of Brand SA, Brand South Africa CEO Miller Matola urged.“It is about holding hands”Matola added: “How can we work together? It is about holding hands. And wherever you are, you should tell a SA story based on objectivity and positivity. And by understanding and exploiting our unique combinations of ubuntu, diversity, possibility, sustainability, and innovation and creativity through inspiring new and different ways, we enable a collective transformation of the quality of lives in South Africa.”He said nation branding must also be driven domestically, meaning from inside. “If we are not confident domestically, how are we going to promote our country abroad, and persuade other people to believe in us?”Addressing delegates, deputy minister in the presidency Dina Pule said countries all over the world are shaping and reshaping their national identities as they compete with other nations and regional blocks for power, influence, prestige and wealth.“The rapid advancement of globalisation means that SA must fight for its share of attention and respect of the international media, governments and people of other countries,” she said.Youth unemployment perhaps the greatest riskSA has been ranked Africa’s most valuable and most competitive nation, and fifth in Africa in terms of good governance, but a plethora of socio-economic challenges continue to hamper the improvement of many ordinary people’s lives. Pule, who acknowledged the existence of such challenges, said youth unemployment is perhaps the greatest risk to future social and economic stability which requires immediate attention.Brand South Africa said today’s summit is the first of nine such events. All provinces will be visited and Limpopo (on 26 June) is next on the list. 31 May 2011 11:32About Issa Sikiti da SilvaIssa Sikiti da Silva is a winner of the 2010 SADC Media Awards (print category). He freelances for various media outlets, local and foreign, and has travelled extensively across Africa. His work has been published both in French and English. He contributes to Bizcommunity.com as a senior news writer. Email him at [email protected] SA searches its soul, realigns its goals – 31 May 2011Help us get Hammerl’s remains, family asks Zuma – 27 May 2011Brand under attack: preventions, repercussions, defence strategies – 26 May 2011SA, Africa’s most valuable nation brand – 25 May 2011Oracle Airtime Sales rebrands as DStv Media Sales – 25 May 2011View profile and articles…last_img read more

ANTARES – Geocache of the Week

first_img SharePrint RelatedNew country souvenir, Egypt, with Geocache of the Week: Tauchen im Roten Meer / Diving in the Red SeaApril 17, 2019In “Community”B-24J “Liberator” — Geocache of the WeekApril 25, 2018In “Community”New country souvenir, Monaco, with Geocache of the Week: Chemin des pecheursJuly 17, 2019In “Community” Every hundred years (give or take a decade), a message in a bottle washes ashore from the sea, its origin often mysterious and the contents weathered. It is rare that such a vessel takes the form of a curiously vacant yacht marooned for years. This led a resourceful cache owner to place a container within, creating a bottle big enough to search inside for this Geocache of the Week!Image by gecko1971Just steps off the coast of the Red Sea in Egypt, rests the ANTARES, a leisure yacht that wrecked its hull after the captain miscalculated the height of the Red Sea reefs. This was a common occurrence after the opening of the Suez Canal, which expedited the shipping route between Europe and Asia, where an unknown number of vessels sunk due to the reefs and shoals. Fortunately the ANTARES didn’t meet the same demise as its sunken predecessors and ended up on the white, sandy beaches (a T1 instead of a T5) where it has remained ever since.Image by pdc2008Since 2011, the ANTARES has offered visitors something special to discover: a geocache within its hull following the namesake of its host. Those who wish to seek this cache and adventure can reach it by water taxi, diving, or even camel! For everyone else, the cache is a short walk from Port Ghalib Marina, Egypt’s first private seaport.Image by GeckoJJThe owner of this Traditional Cache, omabande, preserves the thrill of the hunt with only a brief descriptor on the cache page’s hint [spoiler!]: “Inside.” Cachers are then led to explore the nooks, crannies, and crevices of the weathered vessel for the small container aboard. Although the boat is only 30 ft (9 m) deck bow to stern, there are still many hiding places to be discovered.Image by Crunchy34Those that venture in can enjoy life on the starboard side, as this yacht can only make right turns without its rudder (and the water to maneuver through). It still has some of its interior intact, including the remains of its galley (kitchen), bulkhead (dividing wall), and cleats (anchoring tie-offs).Image by CacheMichlContinue to explore some of the most amazing geocaches around the world.Check out all of the Geocaches of the Week on the Geocaching blog. If you would like to nominate a Geocache of the Week, fill out this form.Share with your Friends:More Location:EgyptN 25° 31.868 E 034° 38.471 Difficulty:1Terrain:1 TraditionalGC2MFZNby omabandelast_img read more

Pune’s cricket museum now on Google Art and Culture

first_imgThe city-based ‘Blades of Glory’, touted as a one-of-a-kind museum in India, dedicated only to the sport of cricket, has been added to the online ‘Google Art and Culture’ platform. With this recognition on Thursday, cricket enthusiasts all over the world can now access a 360-degree view of the museum, the brainchild of Rohan Pate, a former U-19 Maharashtra cricket player. It features 30,000 items of cricket memorabilia in its collection.Also Read Explore the multi-verse with Google Arts & Culture’s ‘Once Upon A Try’ interactive exhibit  Mr. Pate’s cricket museum now joins the ranks of elite museums like London’s Tate Gallery, the Metropolitan Museum of Art in New York City, and the Uffizi in Florence. Google Arts and Culture is an online platform providing high resolution images of artworks housed in their partner museums.‘Huge accolade’“I feel extremely honoured and grateful that ‘Blades of Glory’ has been accredited by Google. This is a huge accolade and it will help fans around the world get acquainted with the museum,” Mr. Pate said. The museum, set up in 2012, was inaugurated by Sachin Tendulkar. Boasting the largest cricket-related collection in the world, it has special sections dedicated to the game’s superstars like Mr. Tendulkar and Virat Kohli.Stating that the venture was never intended to be a money-making enterprise, Mr. Pate said his passion for the game was behind the idea of his museum dedicated to cricket. “When I first began, I had to wait 18 hours to get an autographed bat, but today, with the museum being better known, I can acquire cricket memorabilia more easily,” he said.He recounted that in 2010, he happened to receive Mr. Tendulkar’s used bat, which triggered his love for collecting cricket-related items. “After we won the World Cup in 2011, I decided to tour different countries and collect signatures and articles. I remember visiting the Marylebone Cricket Club (MCC) museum in London and wondering why there wasn’t such a place in India. That is what inspired me to begin the museum. When I started out in 2012, I had about 600 items, but today, the museum houses over 30,000 articles,” he said.His museum has been visited and appreciated by over 450 cricketers, including Vivian Richards, Clive Lloyd, Kapil Dev, Wasim Akram and Virendra Sehwag.“I hope Google’s recognition will attract a new legion of cricket fanatics to visit the place. The 360-degree feature is of course a huge convenience for fans, but visiting the place in person is a different experience altogether. Seeing people feel motivated and emotional while touring ‘Blades of Glory’ gives me true joy and satisfaction,” Mr. Pate said.last_img read more